To comply with the NDA, limited information is shared the following case study
MINDBODY is a lifestyle brand with a purpose, empowering wellness of people through technology.
As the industry matures and continue to grow, we have seen a fundamental shift in lifestyle brands—where they seek to inspire, guide, and motivate their customers through their brand experience in products and services.
To create a deeper relationship with customers, our goal was to offer a unique brand experience like no other in the wellness industry as our competitive edge.
What I did
I was the SME (Subject Matter Expert) and go to for mobile best practices.
I managed the team members to help streamline collaboration between our co-located dev teams for both platforms Android and iOS.
I worked on streamlining and organizing the design team(s) work, wire-framing, building out a sticker sheets (component/pattern library), working with the Creative team (UI) on the brand elements, and helping the product owners make data-based decisions.
I kept our design sprints part of the SCRUM framework ahead at least 2 to 4 weeks design-ready (where design is NOT officially called out) so we could work closely with development, in step during the product design and build.
<aside> đź’ˇ While this was very manual, my work list status whiteboard was very successful and helped us all stay on the same page literally. This is how I think, it's never about a tool as much as a simple process that everyone is bought in to and collaborating on. This was created post Audit of the existing app as a means to get us working quickly.
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